Social Media and Content Lead - FTC
Job Introduction
We’re seeking a creative, hands-on Social Media and Content Lead to develop high-impact content for our national digital platforms. This role is a chance to shape the voice of a social enterprise, producing content that drives real-world change.
Working closely with the Head of Marketing and National Marketing Manager, you’ll deliver content that engages audiences and reflects the purpose and personality of Turning Point. The role focuses heavily on execution (about 80%), with opportunities to contribute to strategy (20%). Perfect for someone ready to own a national content function and build a portfolio that matters.
This is a fixed-term contract for 12 months.
The role is hybrid with minimum one day at our London office.
Main Responsibilities
- Produce, plan, and publish engaging content across Facebook, Instagram, X, Bluesky, LinkedIn, and TikTok
- Maintain a content calendar with the National Marketing Manager and Head of Marketing
- Capture and edit short-form video for Reels and TikTok
- Design branded content using Canva and Capcut for social, email, and web
- Monitor trends and updates to guide content choices
- Write SEO-optimised blog content and campaign landing pages
- Ensure all content aligns with tone, brand, and accessibility standards
- Work with teams across substance use, mental health, learning disability, and public health to source stories
- Collaborate with External Relations, Internal Comms, and Involvement teams for consistent messaging
- Support and advise regional marketing colleagues on social media best practices
- Create a central library of high-performing, reusable content
The Ideal Candidate
You’re a natural at creating scroll-stopping content that educates, inspires, and connects. You know what works on each platform, thrive in fast-paced, purpose-driven settings, and move quickly from idea to execution.
Essential Skills & Experience
- Experience managing and growing social media channels professionally
- Strong copywriting for both social and web
- Basic design skills (Canva or similar)
- Video editing for short-form video (TikTok, Reels, Shorts)
- Understanding of SEO for content
- Comfort working across teams and managing multiple projects
- Passionate about social justice, public health, or community impact
Desirable
- Experience in health, public sector, charity, or social enterprise
- Familiarity with accessibility standards
- Campaign activation using micro-influencers
- Comfort in front of or behind the camera
- Knowledge of content analytics
What Success Looks Like
- Proactive, dynamic content calendar with clear themes and forward planning
- Consistent creation of high-performing, mission-driven content
- Regular reporting with actionable insights to improve content
- Turning Point is seen as a leader in purposeful digital content and storytelling
- Growth in social community engagement, reach, and advocacy
About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.
We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.
What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.
You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.
Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.
We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.
Turning Point
