Job Introduction

A new opportunity has arisen for a Marketing Manager to plan, implement, and optimise meaningful marketing activity for Turning Point at a national and local level across England.

Turning Point is a leading health and social care social enterprise that provides support for drug and alcohol use, mental health, learning disability and autism, sexual health, and employment needs.

If you’re excited by working in a creative and agile environment to develop innovative, multi-channel campaigns that help people to access the support they need then we’d love to hear from you! 

This is a hybrid role - a combination of office based and home working.

Role Responsibility

As the National Marketing Manager, you’re responsible for ensuring that Turning Point services are reaching their target audiences in a consistent, engaging, and effective way.

You’ll build relationships across the organisation to understand challenges and work quickly to provide advice, create communications, and recommend marketing activities using online and offline channels.

Some of your regular activities will include;

• Creating bespoke local marketing plans where necessary for ‘strategically focused’ TP services, with very modest budgets – building brand and/or driving new client recruitment
• Shaping engaging and integrated national campaigns to get the best return for Turning Point at a national and local level, making the most of our finite resources
• Accountability for designing and maintaining our Turning Point templates and assets, supporting local services to create targeted, on brand communications for their different audiences
• Taking a hands-on approach to writing a breadth of content and creating communications using a mix of Canva and agency support for larger briefs
• Owning the Turning Point website, working with a wide range of stakeholders to make sure that it reflects and helps as many people as possible access our local services
• Understanding our range of audiences and their experience with Turning Point, helping to identify areas of communications improvement or opportunity at local sites
• Managing all central Turning Point marketing content using our content management system, including imagery, copy, testimonials, and consent
• Providing Marketing recommendations as part of new business bids and tenders
• Line management of one Marketing Assistant

The Ideal Candidate

This area of Turning Point is fast paced, and always changing to adapt to the needs of our audiences.

To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.

You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.

You’d describe yourself as a good all-rounder – from developing annual plans, to producing creative and writing copy – always with one eye on commercial performance.

We’re also looking for some of the following;

• Experience in identifying target audiences and devising effective campaigns
• Some paid media experience, both on and offline
• Fantastic communication skills that you use to engage people of all levels and experiences
• A strong all-rounder – you have a great understanding and application of the marketing mix
• Good analytical skills – you comfortable interpreting data and making recommendations based on insight
• Basic understanding of website development, so you’re comfortable working with our tech team
• Ability to manage project priorities and experienced at influencing internal stakeholders
• You want to continually learn and develop your marketing skill set
• You have hands-on experience of creating content, writing copy and other creative skills
• Experience within the healthcare sector is also highly desirable.
• Are empathetic, kind, and want to work in a small but energetic team!

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

Across the varied regions, sectors and settings we operate within, our organisation is held together by a shared vision – and our people are connected by the same values. These include belief in potential, confidence in communication, embracing positive change and always treating each other as individuals.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

Our people bring our vision to life. So, if you are enthusiastic, motivated and committed to support others to fulfilling their potential, here at Turning Point, we don't just offer you a job – we offer you a career.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package that includes:

• Comprehensive learning and development opportunities so we can invest in your future – we’re proud to have a silver accreditation from Investors in People. Choose from our range of courses to gain recognised qualifications
• 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy or sell additional holidays and spread the cost
• An exclusive discounts hub for TP colleagues, to help make your money go further – including high street shopping, pubs and restaurants, mobile phones, gym memberships, and much more. You’ll also have access to the Blue Light Card, for even more discounts and savings!
• Flexible working solutions to support your work-life balance
• Life Assurance of up to 3x annual salary and a competitive Pension Scheme to support your savings and security
• Access to our Rightsteps Therapy service – free, confidential telephone based counselling sessions, access to an online wellbeing platform, and a Financial Education hub to support your total wellbeing
• A 24/7 Employee Assistance Programme including a Digital GP, legal advice and more – all free to you and your immediate family
• Recognition awards to recognise colleagues’ inspirational work and dedication, as well as Long Service bonuses to celebrate your commitment to us
• Flexible benefit options including a Cycle to Work scheme and interest-free Season Ticket Loans
• A £300 bonus if you successfully refer a friend as a new colleague through our Refer a Friend scheme, as a thanks from us!

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date. 

Turning Point