Job Introduction

An exciting opportunity has arisen for a Content Manager to develop, manage and implement content for Turning Point and its associated commercial venture brands; livelife (B2C) & Rightsteps (B2B). 

Whether you currently work at an agency or in-house, if you’d like to shape a meaningful content strategy and create high quality campaigns and assets for a range of different customer groups, we’d like to meet you.

Role Responsibility

The Content Manager will manage all content for Turning Point brands and will be responsible for developing and delivering against the overall company's marketing strategy.

Working in close partnership with the Marketing Manager for livelife and Rightsteps, as well as the National Marketing Manager for Turning Point, this role is essential to ensuring we’re delivering consistently high-quality work that is on-brand, targeted to the right segments, and delivers results.

As well as developing the strategy and plans, the Content Manager takes a hands-on role in creating content, so great copywriting and design skills are a must.

With support from a Marketing Assistant, this role is also responsible for tracking and managing all content across the business, to ensure it is compliant, accessible, and optimised.

• About 40% of your time will be spent on strategy, planning, management and supporting the business
• About 60% of your time will be on content creation, execution, and optimisation against targets
• Managing a content strategy for which type of messages and content formats (video, graphics, animation, imagery, copy) are most effective on which of our channels - both digital and traditional to maximise reach, encourage engagement and drive action
• Creating and content using Canva, InDesign and a range of other tools
• Increasing efficiency and effectiveness of content production through streamlined processes and clear accountabilities, whilst setting clear standards for the content teams to work by.
• Developing and deploying our key messages; including more complex messaging as appropriate
• Mapping content to personas, by understanding the needs of the audience and the wider business
• Acting as the brand custodian alongside Marketing peers on all internally produced content
• Reporting on activity linked to the communications plan and performance against targets
• Managing and editing the service website and advising on UX enhancements
• Social media management including HootSuite
• Training and upskilling members of the organisation to produce their own marketing materials

The Ideal Candidate

This area of Turning Point is fast paced, and always changing to adapt to the needs of our consumers.

To be considered for the role you will need to have previous experience of leading a content strategy, and the ability to create and deliver high quality assets, both independently and working alongside an agency.  

You’re a positive and creative individual and enjoy collaborating with colleagues for the best outcome.

Experience of working on end-to-end digital marketing campaigns is essential as is experience across B2B2C, B2B & B2C brands. Experience within the healthcare sector is also highly desirable.

We’re also looking for some of the following;

• Proven ability to develop content strategies that have delivered tangible results
• Hands on experience of content development and copy approval, with proficiency in Indesign, Illustrator, Photoshop, WordPress, Office 365 apps and social media platforms
• Strong project management and governance skills, ensuring content collateral and workflows are driven efficiently.
• Experience in managing a compliant, current, and accessible content library
• Experience in understanding complex target audiences and devising effective content
• Fantastic communication skills that you use to engage people of all levels
• Good analytical skills – you comfortable interpreting data and making recommendations based on insight
• Ability to manage project priorities and experienced at influencing internal stakeholders
• A good understanding of customer experience with strong awareness of the market and competition.
• An analytical mindset to collate, measure and present on content performance
• Sound knowledge of Content Management Systems

About us

Why Turning Point?

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package that includes:

• Comprehensive learning and development opportunities so we can invest in your future – we’re proud to have a silver accreditation from Investors in People. Choose from our range of courses to gain recognised qualifications
• 31 days’ paid holiday a year, increasing with each year of service up to 33 days. Plus the option to buy or sell additional holidays and spread the cost
• An exclusive discounts hub for TP colleagues, to help make your money go further – including high street shopping, pubs and restaurants, mobile phones, gym memberships, and much more. You’ll also have access to the Blue Light Card, for even more discounts and savings!
• Flexible working solutions to support your work-life balance
• Life Assurance of up to 3x annual salary and a competitive Pension Scheme to support your savings and security
• Access to our Rightsteps Therapy service – free, confidential telephone based counselling sessions, access to an online wellbeing platform, and a Financial Education hub to support your total wellbeing
• A 24/7 Employee Assistance Programme including a Digital GP, legal advice and more – all free to you and your immediate family
• Recognition awards to recognise colleagues’ inspirational work and dedication, as well as Long Service bonuses to celebrate your commitment to us
• Flexible benefit options including a Cycle to Work scheme and interest-free Season Ticket Loans
• A £300 bonus if you successfully refer a friend as a new colleague through our Refer a Friend scheme, as a thanks from us!

We reserve the right to close this advert early if we receive sufficient applicants before the advertised closed date.

Turning Point