Job Introduction

A new opportunity has arisen for a Content Marketing Coordinator to plan, create, and promote meaningful content for a major national brand as part of a new Rightsteps partnership.

At Rightsteps, we’re on a mission to help organisations create happier, healthier, and safer workplaces through the provision of clinically informed, self-guided care and needs based therapy.

Rightsteps is part of Turning Point is a leading health and social care charity that provides support for drug and alcohol use, mental health, learning disability and autism, sexual health, and employment needs.

If you’re excited by working in a creative and agile environment to develop innovative wellbeing content that helps people to access the support they need then we’d love to hear from you! 

This is a home-based role, with some travel to London and the Midlands required monthly.

It is a16-month FTC with a possibility to be extend or be made permanent.

Role Responsibility

As Content Marketing Coordinator, you’ll scope, plan, and deliver marketing content, working alongside the Senior Marketing Manager, to build an engaging online platform and execute innovative campaigns.

You will do this by:

• Content Planning. Work with the Senior Marketing Manager and Key Clients to plan out content to meet their goals.
• Content Development. Create a wide range of clinically validated branded content across multiple channels and formats, to drive high engagement, resulting in demonstrable better mental health outcomes for customers. Includes copywriting and editing, design, and creation.
• Campaign Delivery. Deliver campaigns for clients that drive engagement with their health and wellbeing offering, reporting on performance, and optimising based on insight.
• Digital Engagement. Manage website content for a range of clients, including creation, upload, SEO optimisation, design, and reporting.
• Social media. Aligned to brand strategy, recommend online engagement approaches, including across social media channels.
• Client Support. Help with any tactical client requests for content or communications to engage their people with their health and wellbeing offering.
• Sales Support. Help with the creation of a wide variety of materials to support the sales team with client acquisition and retention.
• Market research. Conduct market research and stay on top of trends and opportunities.

The Ideal Candidate

This area of Turning Point is fast paced, and always changing to adapt to the needs of our audiences.

To be considered for the role you will need to have previous experience of working in content creation or marketing.

Mental health and wellbeing experience is a plus but not essential.

You will have experience of using content to drive marketing campaigns and be comfortable working alongside key clients and stakeholders. Outstanding copywriting skills are essential, coupled with the ability to write engaging copy in a short time frame. You will be comfortable with CMS systems and be able to upload content to websites.

You will also be a reliable team player that responds well to a varied workload and plays a pivotal role in engaging customers through content marketing.

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package that includes:

• Comprehensive learning and development opportunities so we can invest in your future – we’re proud to have a silver accreditation from Investors in People. Choose from our range of courses to gain recognised qualifications
• 28 days’ paid holiday a year, increasing with each year of service up to 30 days. Plus the option to buy or sell additional holidays and spread the cost
• An exclusive discounts hub for TP colleagues, to help make your money go further – including high street shopping, pubs and restaurants, mobile phones, gym memberships, and much more. You’ll also have access to the Blue Light Card, for even more discounts and savings!
• Flexible working solutions to support your work-life balance
• Life Assurance of up to 3x annual salary and a competitive Pension Scheme to support your savings and security
• Access to our Rightsteps Therapy service – free, confidential telephone based counselling sessions, access to an online wellbeing platform, and a Financial Education hub to support your total wellbeing
• A 24/7 Employee Assistance Programme including a Digital GP, legal advice and more – all free to you and your immediate family
• Recognition awards to recognise colleagues’ inspirational work and dedication, as well as Long Service bonuses to celebrate your commitment to us
• Flexible benefit options including a Cycle to Work scheme and interest-free Season Ticket Loans
• A £300 bonus if you successfully refer a friend as a new colleague through our Refer a Friend scheme, as a thanks from us!

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.

Turning Point